The Crown of Avenue Villa

Luxury Showflat with Unprecedented Grandeur and Flexibility

The Crown of Avenue Villa, designed by David Chang, is a luxury showflat that showcases unprecedented grandeur and flexibility. Inspired by Zheng He's Ocean Voyage, this design combines historical texture and cultural vein to create a magnificent space. With its unique properties and realization technology, this showflat stands out from others in the market.

The project is strategically located near the CBD area in Beijing, making it highly desirable. With 50-year property rights and a changeable use function, it can be used for residential or commercial purposes, or even as a private board of directors for high-end clubs and enterprises. This flexibility allows it to adapt to different scenarios and undergo various modifications.

In terms of design, warm and bright colors are used to create an inviting atmosphere. The use of natural stones and arc lines simulating the shape of a bow adds a touch of elegance and comfort. The first floor features white stone with golden and warm coffee accents, while the second floor showcases warm dark wood with orange highlights. Light-colored wood, beige wallpaper, and golden leather are used throughout the showflat.

Spanning a total area of 1655 square meters, The Crown of Avenue Villa boasts a height ranging from 2.6 meters to 6.5 meters. Its design team, led by David Chang, includes talented individuals such as Jim Du, Elva Ma, and Jerry Luo, among others. Together, they have created a space that extends modern concise straight lines, highlighting the visual impact of geometric shapes while incorporating Chinese style elements.

Commenced in July 2018 and scheduled for completion in May 2019, this showflat is a result of extensive research and innovative thinking. Overcoming challenges such as the construction of the large and complex underground entertainment space in the shape of a ship, the design team has successfully brought their bold vision to life.

The Crown of Avenue Villa is a true treasure in the heart of Beijing, with its crystal clear, elegant, and dignified atmosphere. The intricate stone patterns and ship-inspired design add movement and vitality to the space, creating a luxurious dream of living at home.

Image Credits: DCDA

Intellectual Property Notice: Copyrights belong to David Chang Design Associates International, 2019

Awards and Accolades: The Crown of Avenue Villa was awarded the Iron A' Design Award in 2019 for its well-designed, practical, and innovative features. This prestigious award recognizes designs that meet professional and industrial requirements, contributing to a better world.


Project Details and Credits

Project Designers: David Chang Design Associates Intl
Image Credits: DCDA
Project Team Members: Design Director: David Chang Designer: Jim Du Designer: Elva Ma Designer: Jerry Luo Designer: Pingping Jiang Designer: Nicole Wu Designer: Yongning Yu Designer: Mae Tian Designer: Adam Tong Designer: Jolin Fan Designer: Berry Ling Designer: Michelle Feng Designer: Michelle Zhou Designer: Cynthia Liang
Project Name: Crown Avenue B1
Project Client: David Chang Design Associates Intl


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